Hustle & Heart: Creating an On-Brand Consultation Experience
If you’re letting the reach of your branding stop at your website or social media, you are doing your business a major disservice. When a potential customer reaches out to learn more about your products or services, that consultation experience should be dripping with brand personality! If you’re wondering what this looks like and how […]
Hustle & Heart: 3 Ways to Utilize Brand Photography in Your Business
Your brand probably utilizes photography multiple times per week, but what’s the strategy behind each photo you share? Over the last five years there has been a massive increase in brand photography as a career, and it’s no coincidence that entrepreneurs have been demanding to have beautiful photos of their business. Why? Because businesses have […]
Hustle & Heart: Why Establishing a Company Culture is Important (Even If You’re a Solopreneur)
While you are building a personality for your brand, don’t forget to build one for the business itself. Even the smallest of businesses should focus its efforts on establishing a company culture, for this is where a strong foundation is truly found. If you are unfamiliar with the idea of “company culture” TheBalanceCareers.com shares that […]
Hustle & Heart: How to Discover Your Brand’s Personality (And Why It Matters)
If your business desires to create a powerful brand that connects with its customers, then one of the most important pieces of advice I can give you is to look beyond looks! Your branding is so much more than aesthetics! Your logo, colors, fonts, prints and patterns and all the other visual aspects of your […]
Hustle & Heart: 3 Types of Core Content You Need to Connect with Your Audience
The most commonly asked question that I get about content creation is “How often should I be posting and sharing with my audience?” The truth is, you’re asking the wrong question. In fact, not to stoke the fire, but the frequency of your posts is the least of your worries. It’s not about how often […]
Hustle & Heart: Girl, Show Your Face: 3 Steps to Overcome Fear and Embrace Being the Face of Your Business
Listen, I get it. You don’t love being in the spotlight. You didn’t start a business around “you,” you started it based on your passion and opportunity to share it with others while making money. So, why is there so much pressure to be present on social media apps like Instagram and Facebook? Surely […]
Goal Setting: This Year, Your Brand Needs You to Think Small
You may be wondering if you just read that title right. Shouldn’t you be thinking big when it comes to your goals for the year as a brand? Surely 2022 is the year to go bigger and badder and come out even stronger on the other side, so why would I tell you to […]
Hustle & Heart Let’s Review: 10 Tips from 2021 to Empower Your Business
Let’s take some time to celebrate and reflect on the last year together! This month we’re looking back at 12 months of tips, tricks, and bites of knowledge from 2021’s Hustle & Heart column as a reminder to be proud of what you’ve accomplished and excited for what you’re going to implement next in your […]
Hustle & Heart Are You Working On Empty Tasks?
We all want a successful business, right? At the end of the day, that’s what we’re working towards. But, it’s important to understand that what works for another business to become successful may not work for yours. Having specific tasks and creating intentional offers that align with the unique vision of success you have for […]
Hustle & Heart: Planning Ahead for the Holiday Sale Season
From October through December, millions of businesses will be shouting their promotions from the rooftops and I promise you, you’ll see a few “sales squirrels” among them and I don’t want it to be you. What’s a “sales squirrel” you may be asking? A business without a sales plan in place who keeps darting […]
