photo by SAIL OFF PHOTOGRAPHY
Embracing all the feels of positive energy, the ongoing spirit of rejuvenation, and only the most natural elements, Aeracura Salon — an Aveda salon — is excited to be launching a new makeup line this September.
Christi Bradham, Owner and Master Stylist, shares the excitement of offering Smashbox, known for its unsurpassed quality, at both the original location in Historic Reynolda Village, and the newer location, Aeracura Salon and Spa West in the heart of Clemmons.
In keeping with Aveda’s always 100% naturally derived products, Smashbox is a high-quality, Los Angeles-based makeup brand founded by the great-grandsons of Hollywood makeup legend, Max Factor. Designed for professional makeup artists, the line was actually created in a Los Angeles photo studio, with an emphasis on achieving flawless, camera-ready looks. It’s been the go-to for professional makeup artists for over 25 years.
Smashbox’s formulas align with Aveda’s mission to never include parabens, phthalates, or fragrances, and to always be 100% cruelty-free. Smashbox does not test on animals, nor do they sell their makeup products in countries who require it.
“Incorporating natural ingredients such as avocado oil, green tea, and goji berry, Smashbox’s products will complement existing Aveda makeup favorites, and give us so many options to experiment!” explains Christi. “We’re excited to have something new to offer our clients.”
Christi also loves the Smashbox commitment to only using sustainable packaging, reducing waste, and minimizing their impact on the environment.
Here’s what you’ll want to know about the new line: One of the leading Smashbox products is the Studio Skin 24 Hydra Foundation, available in a wide range of shades, and infused with hyaluronic acid for a nourishing, hydrating effect. Another standout in the new collection is Smashbox’s Photo Finish Foundation Primer — their number one bestseller — which minimizes pores to create a smooth, even base for makeup application. Smashbox primers are revered in the makeup industry for their ability to create a silky, flawless base for foundation and other makeup products. Their primers are also designed to address specific skin concerns, such as minimizing pores, controlling oil, and reducing redness. Formulated with high-quality ingredients that improve the longevity and appearance of makeup, they also nourish and protect the skin. Smashbox primers are lightweight and non-greasy, allowing for easy application and comfortable wear — the absolute perfect choice for anyone looking to achieve long-lasting, professional-level makeup looks.
With the renewed energy of the fall season approaching, and the excitement of a new makeup line, Christi also loves recognizing the amazing folks in her “tribe”- the incredible Aeracura team of stylists!
“Within our Aeracura tribe we have several master stylists, and I want to point out four of them specifically, who have been with Aeracura Salon for six years!” says Christi. “I’m especially proud of Amanda Morris and Clara Myers at our Clemmons location, and Krista Crafton and Maddie Marrs at our Reynolda location. It’s been a great accomplishment to watch them learn and grow as artists in their craft, and in their careers. They have worked so hard over the years, through all the ups and downs, and I wanted to give them a little shout-out to show my appreciation!”
Christi admits she’s impressed every single day as she spends time at each Aeracura location, watching each individual talent bloom — from budding new stylists, to the experienced masters. “Our mission is to wholeheartedly support each other as a large family,” she adds. “It’s a tight-knit group, and I am grateful for them all! Every person in our tribe has a true love and passion for making our guests look and feel their very best!”
Turning the page to a new season, you’ll feel the love and light as always, during every visit at each Aeracura salon. Christi and her cherished tribe of true beauty specialists can’t wait to introduce you to Smashbox!
Visit Aeracura Salon at 101A Reynolda Village, Winston-Salem, NC, 336-448–0792, or Aeracura Salon & Spa at 6265 Town Center Drive, Clemmons, NC, 336-448-2044. Follow them online at aeracurasalon.com, and on Instagram @aeracurasalon. Salon hours at both locations are Tuesday through Friday 10:00 a.m. – 8:00 p.m, and Saturday 9:00 a.m. – 5:00 p.m.