Excerpt From:
Barely There Introduces New Bra Sizing System that Simplifies Life
ow many times have you been overwhelmed when shopping for a bra? Fortunately, the bra experts at Winston-Salem based Barely There, one of the leading intimate apparel brands, have just the
answer with the launch of Smart Sizes, a new bra sizing system that simplifies and streamlines the traditional bra sizing configuration from 16 sizes to just 5 sizes with innovative, “shape to fit” technology. Barely There plans to launch Smart Sizes at the end of June with a special kick-off event at the Hanesbrands Outlet at Thruway Shopping Center, followed by in-store activities at local Kohl’s and Macy’s stores (see schedule).
Most women would agree that Smart Sizes are long overdue. In fact, according to an online survey conducted by Barely There of more than 5,800 women, bras were ranked as the most difficult item to buy based on sizing, and 65 percent of women reported having difficulty finding their bra size when shopping.
The new Smart Sizes system offers five sizes (XS-XL) but still covers the complete range of sizes from 32A to 42C. The sizing innovation comes from the fit flexibility of Smart Sizes that delivers two traditional band sizes and two traditional cup sizes in one Smart Size.
How many times have you been overwhelmed when shopping for a bra? Fortunately, the bra experts at Winston-Salem based Barely There, one of the leading intimate apparel brands, have just the answer with the launch of Smart Sizes, a new bra sizing system that simplifies and streamlines the traditional bra sizing configuration from 16 sizes to just 5 sizes with innovative, “shape to fit” technology. Barely There plans to launch Smart Sizes at the end of June with a special kick-off event at the Hanesbrands Outlet at Thruway Shopping Center, followed by in-store activities at local Kohl’s and Macy’s stores (see schedule).
Most women would agree that Smart Sizes are long overdue. In fact, according to an online survey conducted by Barely There of more than 5,800 women, bras were ranked as the most difficult item to buy based on sizing, and 65 percent of women reported having difficulty finding their bra size when shopping.
The new Smart Sizes system offers five sizes (XS-XL) but still covers the complete range of sizes from 32A to 42C. The sizing innovation comes from the fit flexibility of Smart Sizes that delivers two traditional band sizes and two traditional cup sizes in one Smart Size.
Read More in Your copy of the July Magazine
Barely There Smart Sizes Tour - Tuesday June 29 at the Hanesbrands Outlet Store at Thruway Shopping Center (from 11 a.m. – 1 p.m. and 5 p.m. – 7 p.m.).
Meet nationally known author and simply living expert Wanda Urbanska
Bra Fittings • Prizes • Special Promotions • Refreshments • Book Signings.
20% off a purchase of $50 or more
Bring a girlfriend and simply your life with Barely There! Continue the fun after the event by heading across the street to Noble’s Grill for Smart Sizes drink specials and delicious food.