LoveWell Boutique – Embracing Every New Season!


Beyond grateful for 11 exciting years of making memories at their storefront in Winston-Salem, LoveWell Boutique owners Anitra and Brad Mitchell have watched their own family grow up (sons, Cooper and Turner, who can always be spotted behind the scenes!) and witnessed — with gratitude — a close-knit community of loyal clients emerge.

While styles have come, gone, and often circled back for an encore, the heartfelt commitment behind the Lovewell Boutique family has only flourished. Forsyth Woman is also proud to say we’ve been partners with Anitra and Brad since the very beginning!

“We’re excited to celebrate 11 years in our current location, and have some exciting events planned for September 21st and 22nd,” says Anitra. The fun will include Permanent Jewelry in the store, Tiny Tattoos, The Bra Lady, and more — along with plenty of champagne toasts to mark the occasion. With a purchase of $100 or more, you’ll also receive a free LoveWell Boutique tote bag (a $29 value). Keep an eye on their Facebook and Instagram pages (@lovewell_boutique) for updates on the celebration!


Chatting with Anitra and Operations Manager Serene, you get a sense they have a growing excitement for the new fall season — and honestly, don’t we all?

“We love the season change,” explains Anitra. “It’s the time to take what you have in your closet, and start transitioning those pieces into looks for a new season. Let us help you flip your closet — that’s where our team really shines!”

Fall is definitely looking colorful, according to Anitra, in shades that will really make you smile! 

“We’re also seeing a fun retro vibe — especially for sweaters and tops,” she adds. “This fall can be your season to be bold — but still keep true to the sophistication you love. There will always be plenty of neutrals and classics — so there’s something for everybody.”

She’s also delighted that LoveWell Boutique has been designated a “Liverpool Destination Store” — a distinction for only a certain number of boutiques across the United States. Check out their online events for a glimpse of the popular Liverpool clothing line that’s known for superior fit and on-trend style. 

And, online events are the staff’s current favorite way of introducing customers to new lines and exciting promotions! As part of the mission to meet customers where they are in their life right this moment, the boutique’s Live events have taken shopping to a whole new level.

We love offering Live events on our free LoveWell Boutique app, on the website, and on Facebook and Instagram,” says Anitra. “Many of our best customers have never been to the store, but they show up regularly on Lives, they private message us, and we are able to connect with them in a way that is unique to the world today.”

Thanks to their free app, there are also LoveWell Boutique customers literally all around the world. Download the app today and get 15% off your first purchase in the app — simply use LOVEWELLAPP at checkout. Hint: Any time you’re shopping online and your size is out of stock, you can join a waitlist, pre-authorize purchase, and Serene and Anitra will then personal shop for you behind the scenes, doing their best to get the item for you — one of the many ways LoveWell also shines at customer service!

The LWB team also loves the idea that their boutique is literally a “head-to-toe” shopping destination. From makeup and skincare to hair accessories, jewelry, tops, bottoms, dresses, outerwear, and shoes, they check all the boxes for your one-stop shopping list.

“We all love — and we all wear — the Farmasi makeup line we carry,” Anitra adds. “That means we don’t sell any products we don’t also feel completely comfortable wearing on our own skin!”


As always, you’ll feel the vibe of a true community of women at LoveWell Boutique, and the team is proud to share their knowledge and style expertise with the ever-growing customer base.

“Education builds confidence,” explains Anitra, mentioning events they offer regularly, including makeup tutorials and bra fittings by the experts. Then there’s personal styling, offered by lead stylist Valerie, which can find you stepping out of your fashion comfort zone on occasion, or simply enhancing some current favorite pieces in your wardrobe. Call the store to schedule your personal styling appointment today!

The talented ladies at LoveWell Boutique all work full-time — something of a novelty in retail — which shows their dedication and passion for what they do. Regular clients have come to know operations manager Serene, as Anitra’s right-hand in everything boutique-related.  Having been here for the past six years, she’s an integral part of all things LWB. You’ll meet Jennifer (the retail administrator and “hub” of the store!), Shelley, who oversees intake and shipping, and of course, stylist Valerie. You may not see Brad often, he’s always around, strengthening the business side of LoveWell Boutique. The LWB ladies like to think of the store as their home away from home, so when you come by for a visit, you’re greeted like a best friend! But there’s also a secret to that.

“We know some customers like to browse and decide on their own, and others want to be ‘one of the girls’ and have us jump right into their search for something perfect,” says Anitra. The team knows that gauging a customer’s “shopping profile” is important, and it’s a topic often discussed at their monthly team-building sessions.

“We learn so much during these times together about communicating and connecting with each other, then we see it play out with our customer relationships, too!” says Anitra. “It helps us serve customers better when we serve each other’s needs well also.”

The beautiful ladies of LoveWell Boutique are always available to make you feel pampered and dressed to perfection! Visit the store at 110 Oakwood Drive, Suite D, in Winston-Salem, 336-893-6589, online at, their free app by searching LoveWell Boutique in your app store, or on Facebook and Instagram @lovewell_boutique. Store hours are Monday through Friday 10:00 a.m. – 5:00 p.m., and Saturday 10:00 a.m. – 4:00 p.m. 


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