This Valentine’s Day, perhaps Cupid’s arrow can land in the direction of new customers?
While that may be the cheesiest thing you read today, there is truth to February being a perfect opportunity to convert leads into customers through a little festive fun added to your marketing strategy. The holiday of love is a great time to dig deeper and connect with your audience in intentional ways that make them feel a heightened connection to your brand and see the value in what you’re marketing!
Design a Heartfelt Email Campaign
Remember that every big box store is going to be sending out Valentine’s promotional emails, but this is your opportunity to stand out. Craft personalized and emotionally resonant emails that not only showcase your products or services but also connect with your audience on a deeper level. Something they actually want to read and enjoy hearing about! Incorporate a gratitude filled or heartwarming message to your customers about how much their business means to you, and think of ways to provide them with a little value that day. Maybe you tell a short story with a witty anecdote, share your favorite love story, give them a quote that makes them think, educate them on something making your email campaign more engaging and likely to leave a lasting impression on potential customers.
Create a Valentine or Galentine Gift Guide
This is one of the most popular holiday strategies you’ll see throughout the year and Valentine’s is no exception! Assemble a curated selection of your most appealing products or services and present them in a visually appealing Valentine’s or galentine’s gift guide. This can be a simple PDF you design using a free tool like Canva. Make sure to include direct links to products or booking options to avoid any delay in working together. You can even use gift guides to highlight businesses other than just your own and tailor it to cater to different customer likes, wants and needs for your audience. Try adding a theme to your gift guide to make it even more specific for your customers, enticing them to sign up for it. For example, your gift guide could be for romance lovers, boss babes, galentine’s gift ideas, babies and kids, etc.
Share Your Favorite Customer Love Notes
You can share customer reviews any time of the year, but embrace the season of love and have some playful fun sharing love notes. Sharing heartfelt testimonials about your customers’ experiences with you helps to humanize your brand. You can showcase the impact your products and services make while highlighting credibility and building trust! In honor of Valentine’s Day, think about designing a cute graphic for Instagram stories, reels covers or email marketing that can be used to showcase these reviews. You never know who is compelled to work with you after relating to one of the customer love notes you share!
Host a Passionate Collaboration or Giveaway
Get customers excited and feel part of your brand! Foster a sense of excitement and engagement by partnering with other businesses for a collaborative event or hosting a Valentine’s Day giveaway. This can expand your reach and attract a wider audience as participants come from both your own existing audience and your collaborator(s). You can invite participants to share and tag friends in your social media posts to help increase engagement. Always ensure that the collaboration or giveaway aligns with who you are as a brand both personality-wise as well as where your values are concerned. Joining forces and offering something fun like a giveaway can entice potential customers – both new and returning – to explore what you have to offer.
Hustle & Heart Challenge
This month, love on your audience by showering them with a few intentional Valentine-related marketing efforts! From emails to social media posts and more, pick at least one effort to include in your marketing strategy this month to connect with your audience.
