Landing new clients or selling out of your latest product release are exciting, but doing business in ways that honor the way you actually want to be doing business is on a whole other level! Unfortunately, it can become too easy to say “yes” to the things you don’t want to be doing or keep working in ways that don’t feel good due to things like fear, scarcity or insecurity.
Mindset matters, friend! After 6 years of working with women as they tackle their business goals, I can tell you with 100% certainty that mindset is the biggest barrier that we face as we work towards success. It takes a whole lot of intention to overcome those feelings but there’s magic on the other end waiting for you.
While there are so many opportunities to celebrate growth as a business owner, I’m sharing three major mindset shifts that deserve all the confetti!
One of the most common sources of insecurity of business owners I’ve worked with comes from pricing! There are so many “what ifs” and “am I doing this right?” thoughts bouncing around with the common theme of comparison. It takes a lot of mindset growth to price your work confidently and let go of other people’s opinions on what’s too high or too low. When you create a pricing strategy surrounding the value you provide in your business, paired with the financial goals you have both professionally and personally, there is such a positive change in your mindset. When you know the “why” behind your prices, you become more confident in your pricing. This leads to easier selling conversations, more accurate sales goals and a clearer growth strategy long term.
I have a client who sent me a voice message sharing how excited she was to say “no” to one of her social media clients on something that was outside of her project scope. Can I just tell you that the energy on the other side of her voice message was dripping with pride. And you know what? That’s how it should be. So often business owners feel like they have to say “yes” to every ask and opportunity that comes their way in order to be successful. The reality is that by drawing a healthy line for you and your clients you create a business relationship that has clear expectations and avoids burnout. The best thing you can do is create boundaries that embrace what you need.
Have you ever heard the saying, “the most dangerous phrase is “we’ve always done it this way”? Never get stuck doing something in your business just because you’ve always done it. No longer want to offer custom work? Remove it from your website. Don’t love shooting newborn photos as a photographer? Simply stop saying yes to those shoots and refer to someone else. When you embrace the act of pivoting in your business it lets you say “no ” to things that aren’t serving you anymore and embrace something new! Allowing yourself to dream about what’s next and different in your business keeps it feeling good and can lead to more success!
Hustle & Heart Challenge
This month, challenge yourself to examine the areas in your business in which you feel held back by your mindset. Are you doing too much or just not enough of what brings you joy? Are you not making enough sales or simply not pricing your offers according to their value? Consider sharing your struggles with a mentor, coach or business friend who understands and can help you talk it through.