Written By: Mary Fonvielle
We’re three months into 2019: Is your business following a good digital strategy? There’s no excuse not to have these digital must-haves on your radar!
Make sure your website is…
64% of Google search clicks originated from mobile in 2018. If your site isn’t mobile-friendly, you’re ignoring the majority of your website users! Check out your website on your smartphone.
Cheap hosting, poor quality web design, and other issues all contribute to slow speeds and lost traffic for your website.
Can people find what they’re looking for on your website? Is it easy for people to understand what your business is about? Ask a friend or family member to give feedback.
Make sure you’re actively…
Engaging on social media
You don’t have to be on every social platform out there (and you shouldn’t be), but it’s important to be where your customers are. Stay active (but don’t spam!) and keep your name in front of your customer base.
Blogging for your business
Your potential customers have questions. The companies who answer those questions will become a trusted resource and will often earn the business. Start a company blog to talk about anything related to your industry and set yourself up as the go-to in your field.
Checking your data
Are your efforts turning a profit? The only way to be sure is with thorough data reporting and analytics. If you aren’t sure what your ROI is for your marketing strategy, it’s time to change how you’re marketing.
Chatbots and live chat options
Your leads and customers want answers fast, but they might not be willing to pick up the phone. Make it easy to start a conversation with embedded chat options on your website and social media pages.
Yes, really. Texting at work might still be taboo, but text message marketing is on the rise and is set to become an essential part of any marketing strategy over the next few years.
Are daily repetitive tasks bogging down your productivity? Automation tools can help streamline your sales and marketing processes and leave you with more time in your day.
Grow your business this year with proven digital strategy. Want to learn more? Connect with the digital marketing experts at Nu today with a free consultation!
Mary is the Advertising & Account Strategist at Nu.