Blue Jean Boutique: Be Kind. Be Brave. Be You.

Loving and learning through her years of working in retail and in a variety of boutiques, Amanda Benedict knew her own small business dream would be something unique! Inspired by her idol, Dolly Parton, Amanda knew it was time to launch her own line, and Blue Jean was born! The boutique is all about spreading joy, love, and kindness, in an atmosphere that isn’t focused solely on selling, but also strives to make women feel amazing about themselves.

Tapping into her own experiences with buying, selling, merchandising, and marketing, Amanda is living her dream and sharing all the good she can. “Every item at Blue Jean Boutique is hand-selected to make you look good, feel good, and even do good,” says Amanda. The selections include one-of-a-kind designs, ethically-sourced clothing, and many brands that give back.

Significant to Amanda’s success has been the popular Southern Charm at the Farm, which has always followed a mission to bring small businesses and customers together! For many entrepreneurs, including Amanda, there wasn’t a successful means to reach a large audience, outside of family and friends. “Southern Charm at the Farm gave me my big break,” says Amanda. “They were the first large, established show to accept me as a vendor, and also where I launched the Mobile Boutique (named Dolly, of course!) in October of 2021.”

This year’s edition of the popular event will be held Saturday, April 22, 2023, at Tanglewood Park. Now with almost 300 vendors and an average of 10,000 shoppers – — it’s an experience not to be missed.

Blue Jean Boutique will also be launching a new collection at Southern Charm at the Farm this year. “Our spring collection will include five new tees and tank styles and two new youth styles, as well as new dresses, super flare pants, and jewelry,” says Amanda. “This collection is inspired by a few of my favorite things: flowers, boots and country music!”

In addition to the new spring collection, Amanda shares that she will be launching a Taylor Swift-inspired mini capsule which includes three tees and denim jackets.“To celebrate this capsule we will be doing a giveaway for a jacket on our website and at pop ups, and each tee purchased from this collection will enter you into the giveaway!”

You can also catch the Blue Jean Mobile Boutique April 14-16 at the Model City Antique & Flea in Kingsport, Tennessee, and at The Farm in High Point April 28-29.

Another exciting element of Amanda’s business is the premiere of season two of her podcast Dreamer to Entrepreneur.

“My co-host Brittany Kues and I are super excited about the guests we have lined up for the spring!” shares Amanda. “It’s a show all about uplifting and encouraging female entrepreneurs, which is something I am very passionate about.” The two share their own personal experiences of launching and building successful businesses, while also being busy moms. Most of all, they encourage other women to get busy and follow their own dreams!

From apparel and accessories to gifts and stylish jewelry, Blue Jean Boutique is an experience you won’t soon forget – and where you’ll likely see or hear their mantra: Be Kind. Be Brave. Be You. That’s the spirit of Amanda (and maybe Dolly!) at work in daily life!

Shop for both your body and soul at, and follow them on Facebook and Instagram for news and updates on the Mobile Boutique. Or, reach Amanda at 336-686-3993.


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