The Sweet Spot: Baked Just SO in Winston-Salem

Having just celebrated its five-year anniversary in June, Baked Just SO has been serving its pastries, specialty cakes, air-roasted coffee, and ice cream sandwiches to Winston-Salem, Lewisville, and Pfafftown locals since 2017. This woman-owned bakery is your best bet for custom-baked cakes and cupcakes for parties and events, as well as unique baked goods at breakfast time to get your day started.

The shop’s award-winning cinnamon buns have been satisfying sweet-toothed locals since the bakery opened its doors. Owner Stacey Milner also created the customer favorite, dairy-free latte called “The Stacey,” a lavender vanilla latte made with oat milk. Customers also rave about Baked Just SO’s croissants, which sport seasonal flavors such as fig and goat cheese with honey. This fall, be on the lookout for treats such as pumpkin muffins and pumpkin lattes made with house-made pumpkin syrup.

Stacey has been working hard to make sure her baked goods are found around other local businesses in Winston-Salem, with Baked Just SO’s vegan goodies currently sold at La Luz. Moji Coffee serves up Baked Just SO’s croissants, cinnamon buns, cookies, and more, while Milner’s American Southern Restaurant on S. Stratford Rd offers customers Baked Just SO’s cakes, pies, and gluten-free brownies for dessert. In the future, she plans to focus on furthering her wholesale ventures as opposed to opening new storefronts.

The tight knit team members at Baked Just SO are advocates for education. Having three children herself, Stacey is adamant about giving back to the school system and supporting teachers. She believes teachers work much harder than the public realizes, making them deserving of more recognition and respect than they currently receive. In fact, teachers are treated to a 10% discount year-round at Baked Just SO, and on Spirit Day, local schools receive 10% of Baked Just SO’s sales.

On the hunt for a specialty cake, cheesecake, or cupcakes for an upcoming birthday party or special event? Baked Just SO prepares custom orders fine-tuned to match party themes and customer preference. Baked Just SO also hosts birthday parties for little ones in-store for party guests to decorate their own house-made cookies and cupcakes while parents and chaperones sit back and relax with coffee or lemonade. Let the team at Baked Just SO set up beforehand and clean up after to make your child’s party day sweet and stress-free.

In addition to cakes, pastries, and coffee, Baked Just SO keeps customers cool with weekly ice cream sandwich specials made with locally sourced ice cream from Homeland Creamery. As a matter of fact, all dairy products used at Baked Just SO originate from Homeland Creamery in order to support other local businesses and ensure that customers are receiving products made with high quality ingredients.

If you find that Baked Just SO’s coffee beverages brighten your day a bit more than commercial or chain coffee beverages, it’s not all in your head. Coffee served at Baked Just SO is air roasted Magic Bean coffee. While most coffee is drum roasted, air roasting involves the transfer of heat to coffee beans by using the steam of hot air for roasting the beans. This process creates lighter tasting coffee than traditional drum roasted coffee, making it perfect for flavored lattes or a cup of Joe to accompany a buttery croissant.

To place a custom order or read more about the baked goods offered at Baked Just SO, visit the bakery’s website at Check out the team’s Facebook page and follow Baked Just SO on Instagram at @bakedjustso1. Stop by Monday through Saturday in-person at 5395 Robinhood Village Dr. in Winston-Salem, or speak to a team member directly at (336) 923-5778.


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