Small Business Saturday at Accent Prone

Every year, shoppers are inundated with Black Friday specials and early or extended savings. Many have also heard about Cyber Monday or even Giving Tuesday which occurs the Tuesday following Thanksgiving and encourages donations to charity to help those less fortunate. While all days benefit the economy, Small Business Saturday is the best way to stimulate your local economy which also benefits all those in the community.

Since its beginning, Accent Prone has been a huge proponent of Small Business Saturday and all it means for those lucky enough to own their own small businesses. It also can mean the difference for some in the bottom line at the end of the calendar year.

“With the busy holiday season, it’s easy to turn to online retailers for our shopping needs,” said Emma Riley, Social Media and Marketing Manager for Accent Prone. “Small Business Saturday helps draw attention to local businesses and encourages customers to visit local shops for some of their holiday shopping needs! Small business owners have a passion for what they sell and want to provide their community with something special. Whether they offer a product, service or other consumer goods, small businesses are born from the heart and a desire to create a special shopping experience.”

Anyone who has shopped at Accent Prone feels special because Owners Cheri and Justin Lingafelt take pride in the entire experience and creating a fun environment, especially on Small Business Saturday! “Our Small Business Saturday celebrations include storewide sales, gift raffles and giving back to our community through our philanthropy: Accents of Kindness,” said Cheri. “For those who may not be familiar, a portion of every dollar spent at Accent Prone goes into our giving back fund called Accents of Kindness. Once our fund hits the target amount, we begin accepting nominations for a local family who needs or deserves a fun surprise, and they get a full room makeover on us! We build up our giving back fund with a portion of sales throughout the year and our Small Business Saturday celebration includes attributing 20% of our sales for the day to the fund. So, Small Business Saturday is a big push that often helps us reach the milestone that allows us to begin accepting nominations for our next project!”

Accent Prone is a family owned, lifestyle store opened by high school sweethearts Justin and Cheri Lingafelt. AP was born from Justin and Cheri’s combined heritage of entrepreneurship, love for design and desire to create a unique shopping experience in their hometown. Ten years later, Accent Prone remains a trusted local retailer of eclectic home furnishings, décor, women’s fashion, jewelry and gifts.

Additionally, the benefit to the local economy that supporting Small Business Saturday creates cannot be overstated. “Shopping small is also a way of investing in your community,” said Cheri. Local businesses are owned and operated by residents of the same community that you’re a part of. A portion of every purchase from a local business will support your community through taxes, create jobs and encourage development within the community.

No matter what your favorite local shops are, make sure to visit them on Small Business Saturday on November 26th. Accent Prone is located at 1022-F South Main Street in Kernersville. For more information, visit the website at


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