As soon as I realized March was near, I immediately thought, “Keep marching.” A little cliché, but that thought led me to James 1:12: “Blessed is the one who perseveres under trial because, having stood the test, that person will receive the crown of life that the Lord has promised to those who love him.” This scripture serves as a reminder to remember what God promised and stay the course. 

There are two points in that verse I want to focus on as you and I continue in business: persevering under trials and receiving the crown. It’s the common thread of what makes a great testimony. To inspire generations and help others in the way God has destined, reaching milestones despite adversity is vital. John 16:33 forewarns believers that escaping trouble in this world is not possible; but knowing this is a beautiful blessing, so time isn’t wasted trying. Instead, you’re instructed to put on your armor (Ephesians 6:11) and march forward with divine assistance. When you’re crazy enough to believe you can do anything, anything will be done. 

Persevering Under Trials

As God’s heir, you have unfair advantages against your adversaries. Every part of who you are and what led you to pursue your business journey was God-ordained. However, that doesn’t prevent spiritual attacks from forming. If you think about the many shows that portray a supernatural terror that threatens existence, it always has a way of being defeated – a kryptonite. But, there is nothing that can defeat God, and you are blessed to call Him “Father.” I pray that whenever you feel nervous, discouraged, exhausted and anything in between, you remember Isaiah 40:31. The apostles faced many trials, but assurance is found for you today in Acts 5:38-39: “…For if their purpose or activity is of human origin, it will fail. But if it is from God, you will not be able to stop these men; you will only find yourselves fighting against God.” Basically, as long as you’re aligned, you cannot fail because God cannot be defeated! How big would you dream if you believed success was inevitable? 

Receiving the Crown

Receiving the crown can mean different things for everyone, but it’s important to remember that it’s not about the goal itself but about the love of God that carried you through the process. The crown is not a reward for perfection, speed or public recognition. It’s the result of faithfulness. It’s given to those who stayed anchored to God even when quitting would have been easier, quieter and more comfortable. Visible wins are not the crown James is referring to; it’s God’s acknowledgment that you loved Him enough to keep going when the outcome was uncertain. 

I don’t know what your crown looks like, but I can guarantee it’s something indescribable that will bring you much joy and awe for how dearly you are loved. You don’t receive it because you did everything right; you receive it because you refused to let go of God. Understanding this promise allows you to release the unnecessary strife with which other entrepreneurs toil. God sees every unseen sacrifice, every prayer whispered in frustration and every step taken in faith. So, keep marching. The promise is sure, and I have faith in you. 

Sheridan C. Watkins is a journalist and the owner of Perennial Peaces, a jewelry and gifts brand focused on transcending human understanding of God’s love and being a source of peace on Earth. Her true work began after victory over depression, and her calling is to provide peace through her Divine gifts to help women and girls accept who they are. Follow the mission on Instagram, Facebook, TikTok & Pinterest: @perennialpeaces.