LoveWell Boutique: Faith in the Journey


I think you will agree that not too many business owners would entrust a teenage girl with their checkbook and then send her to market to choose prom dresses for their boutique! And yet, that is exactly what Anitra Mitchell’s boss did when then high schooler Anitra was working in her prom/wedding shop.  Although Anitra herself couldn’t have possibly known that she would grow up to be the retail dynamo that she is, I think that her employer sensed her talent at an early age and had faith in Anitra’s excellent sense of style!

Anitra and husband Brad, as well as a vivacious style team of eight at LoveWell Boutique, have brought fashion and style to the community in energetic and creative ways since their rebranding almost two years ago.  Of course you can walk into the shop at 110 Oakwood and enjoy a warm welcome, an enthusiastic approach to style, and an amazing selection of clothing, but it’s the innovative ways that LoveWell has reached out to their customers that sets them apart!

App It and They Will Shop

If you haven’t already, take just a minute to visit the App Store and download the LoveWell Boutique shopping app.  You’ll have access to the latest inventory and amazing sales, style tips and “lives” – lives are selling events with Anitra and team presenting in real time and you can also catch replays!  With over 2,000 users already, the app is quickly becoming the primary way that loyal shoppers get their fix!  Many local shoppers like to pick up their order in the store so they can take a peek at what’s happening in the boutique, but the app keeps them connected to the style team in between visits.  First time LoveWell App users can use code LOVEWELL at checkout to receive 15% off their first purchase.  It’s clear that introducing a shopping app was an idea whose time had come.

Facing Forward

As an innovator at the forefront of how business is done, Anitra began “going live” on Facebook several years ago and now makes it a regular part of LoveWell’s offerings. “Going live at the Atlanta and Dallas markets allows us to create a bridge between the designer and the customer. It’s really cool for customers to interact directly with the designer of a piece that they love!” says Anitra.

Join the Club

After 10 years in the retail business and the last two years branded as LoveWell, Anitra has gotten pretty darn good at knowing what works for her followers. Introducing the LoveWell Text Club!  The Text Club offers another opportunity for nice savings and will keep you updated on exclusive offers for members. Text LOVEU2 to the number 57838 and receive a special treat!

Party Time

Mark your calendar to celebrate LoveWell’s two year anniversary on November 4th.  The shop will be open 10 am until 7 pm and then transition into a Ladies’ Night Out with the Forsyth Woman magazine community at 5:00 pm which always means friendship, sips, snacks, and prizes!

For Anitra, Brad, Serene, “Chaos Coordinator” April, Kelsey, and the rest of the LoveWell style team, building women up and encouraging them to truly love themselves well so that they can love others well, is more than a slogan.  It is truly at the heart of all they do and they have faith that a higher power has the bigger plan under control.

Visit LoveWell Boutique at 110 Oakwood Drive in Winston-Salem or online at and follow them on Facebook and instagram!


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