Goldman Center for Facial Plastic Surgery: Seeing a Smile in the Mirror!

Feeling confident can be a game changer in life, and self-care should always be a priority, no matter how busy or overwhelmed you may feel!

You might be surprised to learn that facial procedures became increasingly popular during the pandemic. Not only did we have more time to dwell on what we saw in the mirror (and on Zoom calls!), but we certainly needed the distraction of something that hinted at a brighter future.

Dr. Neal Goldman of the Goldman Center for Facial Plastic Surgery will tell you his practice is still seeing a steady interest in face and neck lifts. For most women, these are the two areas most notably marked for improvement, and his practice is 100% specialized, and limited to cosmetic, aesthetic, and reconstructive facial surgery.

“I’ve been taking care of aging faces in Winston-Salem since 1999,” says Dr. Goldman. “People always ask if a face lift or neck lift is the only answer for lifting jowls.”

And if you’re not familiar with the term jowls, here’s what happens. As we age, the soft tissue and skin of the lower face begin to descend. Fillers are temporary treatments that can work for early signs of jowling, but the most fool-proof method – a lower face lift with an experienced surgeon – really provides the best and most long-lasting results, Dr. Goldman explains.

He and his exceptional staff use computer imaging to project the patient’s face and neck area from all angles, and then address – with as much honesty as possible – any potential limitations. This is a professional team who is intent on listening to a patient’s concerns, and putting them immediately at ease. With good communication, their goal is also to give patients a realistic view of what they can expect afterwards.

“Most of our face lift patients are in their 50s, 60s, 70s and 80s, but many people begin to examine their necks while still in their 40s,” says Dr. Goldman. “It is not about the patient’s age, but rather about his or her overall health and outlook on life that makes for a good candidate.”

While the inevitable loosening of skin is a given as we age, key factors such as genetics, sun exposure, stress, and diet can definitely accelerate the process. A face lift is designed to remove excess skin and fat, while repositioning the skin, muscle and deeper tissues.

Even with many women working from home now, patients are still interested in minimizing downtime, and often ask about a possible mini-lift or a weekend face lift.

“Every individual should do what’s best for him or her, based on their current situation,” says Dr. Goldman. “We can provide a quicker recovery period with more subtle results with a mini-lift that addresses the skin, but not the muscle layers, or we can perform a more traditional face lift which has a longer recovery, but will give the incredible long-lasting results that women (and more and more men!) seek.

Dr. Goldman and his staff are always available to discuss your best options for looking your very best! The Goldman Center for Facial Plastic Surgery is located at 108 Dornach Way, Advance, NC, 336-245-9595, and at 717 Greenway Road, Boone, NC, 828-278-9230. Visit to learn more about their services. Dr. Goldman is double board certified with both the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology Head and Neck Surgery.


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