PHOTOS BY HAILEY PORT
As crisp fall weather approaches, many shoppers are looking to upgrade their autumn wardrobes and stock up on festive home décor all at once. Why drive from store to store when you can find trendy maxi dresses, jackets and outerwear, and giftable décor in the same shop? Winston-Salem’s Wood & Thread Boutique carries a taste of everything for local fashion lovers looking to keep up with fall appearances. Located on charming Brookstown Avenue, Wood & Thread Boutique is the ideal stop for a Saturday morning shopping day, complete with artisan coffee and baked goods from nearby local coffee shops. In need of a quick pick-me-up during your lunch break on a stressful Monday afternoon? Browse the shelves at Wood & Thread for unique accessories and delicious smelling candles sporting quirky and witty sayings that will lend you a much-needed laugh.
As the owner of Wood & Thread Boutique, Theresa Burton is always staying updated on the latest trends to find the perfect inventory to sell with her shop’s boho chic ambiance in mind. Customers can rest assured that Wood & Thread carries tops with short and long sleeves year-round, while loungewear remains a shop staple as working from home is on the rise. Neutral colors fill the racks at Wood & Thread, which are must-haves for versatile wardrobes and women on the go.
Since moving the boutique to its current location in 2018, Theresa has grown to love the neighborhood’s family-like atmosphere and has thoroughly enjoyed immersing herself and the boutique in the Brookstown community. After establishing pop-up shops for over a year, Theresa decided to snag a spot to open the boutique in Downtown Winston-Salem – a spot she had been eyeing for months at 301 Brookstown Avenue. As it turns out, Wood & Thread was a perfect fit for the Brookstown area, as residents of nearby apartment complexes, convention center visitors, guests of the Brookstown Inn, and students from Salem College and UNCSA frequent the shop. Wood & Thread’s small business neighbors have welcomed Theresa and her team with open arms, along with welcoming the new foot traffic that Wood & Thread has attracted to the area. Theresa has been touched by how much the community has uplifted the boutique through its ups and downs, and is forever grateful for the support of nearby local businesses, friends, and customers, old and new.
Wood & Thread strives to support fellow local boutiques and small businesses. In fact, the boutique re-established its pop-up roots in 2020 by setting up outdoor shops in parking lots alongside other small businesses to circumvent the challenges imposed by local restrictions and social distancing guidelines. Having the opportunity to work with fellow small business owners gave Theresa and her team the opportunity to network and gain inspiration for Wood & Thread. This fall and winter, you can expect to see more Wood & Thread pop-ups throughout the community.
If you’re searching for the perfect part-time gig, Wood & Thread Boutique is currently hiring for weekday and weekend help. Bring your resume to the Boutique and speak to Theresa and her team to apply in-person.
Ready to start shopping? Visit woodandthreadboutique.com to view store hours and current products online, and follow @woodandthreadboutique on Instagram to stay posted on the boutique’s newest items. Check out Wood & Thread on Facebook and stop by the store in-person to see what this Brookstown boutique has to offer.