ABOVE PHOTO BY BRIAN ANTHONY PHOTOGRAPHY
Triad locals are familiar with DASH Beauty, one of Winston-Salem’s esteemed services for bridal styling, hair color, and more. Within the last year, DASH Beauty owner and bridal stylist Rachel Newsome transitioned DASH Beauty from its original salon location to a traveling service with highly trained stylists performing onsite transformations. Rachel and her talented team travel to prepare bridal parties for wedding ceremonies year-round, having worked a whopping 31 weddings throughout 2022.
With a plethora of artistic talents, Rachel is well-versed in wedding dos, performing freelance work in bridal shops throughout North Carolina. Whether brides are looking for loose, boho braids or a polished, sleek style for their big day, Rachel arrives prepared to deliver top-notch looks for ladies and gentlemen looking to tie the knot. The name DASH Beauty originated from the first names of Rachel’s four children, with each letter representing the name of each child. Ironically, the name DASH also happens to pair nicely with the iconic Winston-Salem Dash minor league baseball team. Rachel’s children and their growing extracurricular schedules inspired Rachel to transition DASH from being a salon-based service to a business on-the-go, leaving her plenty of time during the week to spend time with her family, with her weekends reserved for traveling to weddings and events for DASH.
Rachel adores being able to have deep, meaningful conversations with her clients without the background noise of a busy salon. In fact, Rachel’s clients describe her as a good listener and great conversationalist. If clients are nervous about making a change to their beloved locks, Rachel’s ability to make them feel comfortable and cared for helps put their minds at ease. Creating gorgeous hair not only pleases her clients, but also serves as a form of therapy for Rachel herself. She often finds that she loses herself in her work, allowing her to forget the world’s troubles when she steps into the salon.
As for the latest wedding dos, Rachel has noticed a gradual transition away from sleek, tight styles to 1990s-inspired updos and blow-outs with an emphasis on volume and bounce. Part of her job as a bridal stylist is to educate herself and stay on top of the newest techniques to provide brides with the dos they desire. Soon, Rachel aspires to teach bridal education courses, allowing aspiring bridal stylists to receive hands-on training with an emphasis on efficiency. Rachel believes efficiency is key when styling bridal parties and remaining unfrazzled in high-stress wedding environments. In fact, she once styled the hair of 12 ladies in only 4 hours alone.
In the beginning, DASH Beauty was described by Rachel as a “one-woman show.” This year, Rachel is excited to expand her DASH Beauty team even more with new bridal stylists and makeup artists. Interested in joining the DASH Beauty team? Send resumes to email@example.com.
If wedding bells are in your future, don’t wait to book DASH Beauty for your big day. Visit www.dashbeautync.com for bridal inquiries and services offered. Check out Manes by Rach on Facebook and follow @manesbyrach to see more of Rachel’s work.