Aeracura: Hair Revitalization and Environmental Enhancement

PHOTOS BY MEGAN BLACK PHOTOGRAPHY

Aeracura, an exclusive Aveda Salon, offers two incredible locations to serve clients across a broad geographic area. The original salon, founded in 2015, is situated in beautiful, historic Reynolda Village and the newest location, which debuted in early 2020, is nestled in the heart of Clemmons’ Town Center. The vibrant, positive energy provided by the abundance of natural light that streams through the windows is equally matched by the passion of the salon artists that work within those walls. As Christi Bradham, founder, owner and master stylist, explained, “We recognize the beauty in all of us and we are inspired by the gifts of nature around us – it is our hope that everyone who walks through the door will feel wonderfully inspired and refreshed!”

In addition to creating a serene escape for clients, Christi takes pride in providing an inspiring workplace, encouraging masterful talent, and supporting team members through ongoing education. The hair industry is constantly evolving and it is vital for continued growth and success that stylists stay current on the latest trends and techniques. Whether it is access to 24/7 online learning/virtual classrooms where award winning educators share insider tips, “how to” videos, and seasonal trend techniques, or live classes and in person workshops, the commitment to building a team that works and learns together is paramount.

To provide a space where creativity, inspiration, knowledge, and personalized attention are combined to create a memorable experience for our guests.

-Aeracura Mission

Breakthrough Technology

As Christi shared, “Aveda was the first of its kind in the industry. They have been harnessing the unique power of botanicals for over 40 years and meticulously developing products made entirely of naturally derived plant and flower ingredients. Three years of scientific research went into the exclusive technology for the new permanent hair color line, Next Generation. Having used the same Aveda hair color formula for the past 22 years, Christi notes, “It is a big deal that Aveda has revamped their color line and I am thrilled about this new product which offers infinite color and shade possibilities, promotes luster and shine, and improves the condition of the hair.” These products are infused with certified aromatic oils like clove, peppermint, lime, and orange, as well as botanical oils used for shine and condition like baobab, sacha inchi, and avocado oil.

Next Generation Hair Color

100% vegan formula
100% cruelty-free
100% gray coverage
100% post-consumer recycled packaging materials
100% manufactured using solar and wind power

People across the globe are demanding eco-friendly products that are not only good for themselves, but for the earth as well. Christi notes that all AVEDA hair, skin, and body product lines are moving toward vegan, cruelty-free formulas with a focus on sustainability. This is great news!

Plant infused. Sustainability at heart. (The Aveda Mission)

What is a sustainable resource?

It can be continuously replenished or there is an endless amount of it that can be captured or harnessed without there being a decrease in supply.

What is vegan?

Products contain no animal ingredients or animal by-products.

What is cruelty-free?

Products and the ingredients used in products are not tested on animals at any stage in their development.

Two additional Aveda vegan, cruelty-free products that Christi is very excited about are in the Botanical Repair line. These products can actually reverse damage at all three levels of the hair, repairing from the innermost core out.

Botanical Repair Overnight Serum

maximizes the strength of hair by 5 times
repairs dead ends by 84%

Botanical Repair Intensive Strengthening Masque

conditions hair instantly
improvements visible in 10 minutes

Clean Water Campaign

People around the world celebrate Earth Day on April 22, but at Aeracura, this celebration spans the entire month! Raffles and plentiful giveaways will help raise money to provide clean, safe drinking water to people in need. Christi notes that 100% of public donations will go to clean water efforts locally (Yadkin River Keepers) and around the globe (Madagascar, Ethiopia, India, and Nepal). Aeracura is passionate about promoting this important initiative that seeks to preserve water resources, enhance the earth, and create healthier lives for the people who inhabit it. Please consider donating directly at charitywater.org/Aveda

Get to know the Aeracura staff, Aveda product line, and book an appointment at one of the two beautiful locations at Aeracurasalon.com.

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Debbie Linville

Forsyth Magazines writer since 2016. Although Debbie has lived as far south as Florida, as far north as New York and as far west as Texas, she loves calling North Carolina (Winston Salem, in particular) home. Debbie married her high school sweetheart and they have two grown, married children. Their nest is far from empty – two adorable Havanese, Lola and Millie, keep them on their toes and fill their home with joy! Debbie recently retired from a long career in the educational arena. She holds a PhD in Curriculum & Instruction with a focus in literacy education. After 20 years in the elementary classroom, she spent the next two decades teaching and supporting pre- and in-service teachers. She still continues to promote educators in myriad ways, but is thoroughly enjoying the flexibility of a schedule she crafts to engage in activities of her choosing. She loves spending time with family and friends, volunteering at the Ronald McDonald House and Crisis Control Ministries, pursuing hobbies such as card making, quilting, and photography, cooking, reading, traveling (as often as possible!), and writing on a consistent basis for Forsyth Magazines!

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