By EMMA CITRO
For many years, the “healthy tan” was the ultimate beauty controversy. We chased the sun to look vibrant, but the radiation we sought out was quietly breaking down our skin’s DNA.
Today, the data is undeniable: ultraviolet (UV) radiation is a proven human carcinogen. In one study of 63 women diagnosed with melanoma before age 30, 97 percent of those women had a history of tanning bed use.
Fortunately, 2026 marks a shift toward “harm reduction” beauty practices. We no longer have to choose between skin health and a bronzed aesthetic, thanks to the evolution of sunless tanning.
The magic behind self tanners lies in a sugar compound called dihydroxyacetone (DHA). Approved by the FDA for external use, DHA doesn’t penetrate the bloodstream or damage live cells. Instead, it interacts with the proteins in the outermost layer of skin cells.
“It reacts with the proteins found in the cells that make up the outer layer of your skin,” said Dermatologist Dr. Jennifer Lucas of the Cleveland Clinic. This creates pigment through the *Maillard reaction, resulting in a natural-looking bronze that fades as your skin naturally exfoliates and sheds. (Maillard Reaction: Complex chemical process between amino acids and reducing sugars that creates desirable flavors, aromas, and brown colors when heated.)
To achieve a flawless, streak-free tan at home, follow these professional-grade steps:
- Prioritize Prep: Exfoliate with a scrub and moisturize beforehand. This ensures the DHA absorbs evenly rather than clinging to dry patches.
- Time Your Hygiene Routine: Wait at least 12 hours after shaving to apply tanner to avoid “dark pores” where the product settles into open follicles.
- Patience: Most formulas take 30 minutes to an hour to develop visible color. Looking for a deeper, longlasting shade? Reapply daily for two to three days, then maintain the look by applying three times a week.
- Consider the Pros: If you’re in a hurry, professional spray tans offer airbrushing or automated booths. If you go this route, always wear protective gear for your eyes, nose and mouth to prevent inhalation.
In Forsyth County, there are several highly rated sunless tanning specialists focused on providing custom, UV-free glows. Such as:
- goGLOW: 139 S. Stratford Road, Winston-Salem
- Sunless Body: 205 S. Stratford Road, Winston-Salem
- BVI Sun Company: 3470 Robinhood Road, Winston-Salem
The most dangerous myth in tanning culture is that a sunless tan provides a “base” of sun protection. It does not. “No matter how dark your spray tan is, it doesn’t provide protection from sunburn,” said Dr. Lucas.
A sunless glow is purely aesthetic. The Skin Cancer Foundation recommends a more comprehensive approach – apply a broad-spectrum sunscreen (SPF 30 or higher) every two hours, seek shade and wear UV-blocking sunglasses and hats.
In 2026, the trend is clear – we are embracing our skin’s longevity. By swapping the tanning bed for DHA this spring, you aren’t just changing your look, you’re also saving your skin.
