photos by: LIZ GROGAN PHOTOGRAPHY
One photo on social media – that’s how it all began for Michael Brandon, owner of The Rooted Magnolia Florals and Events.
A simple photo, yes, but it changed his career and life path in an instant, after an outpouring of attention – and commissions – from new clients.
“I never believed in having cut flowers in my house, but during a time of deep sadness following my mother’s passing, I arranged a tray of special flowers to make me smile again and posted it online. Since then, I’ve been surrounded by more flowers than I could have ever imagined!” he says, with a laugh.
Those who know Michael well know his passion for impeccable style, incredible talent in interior design and love of flowers and plants in his home garden. Combining these talents is the perfect recipe for a successful floral and event design business, but building a business is not for the faint of heart!
Since beginning in August of 2024, The Rooted Magnolia team has devoted long hours and hard work, quickly growing the size and scale of the events they curate – including baby showers, birthday parties, corporate and charity events, and weddings booked all over the Triad. His team was also asked to provide florals for a 200-person event at the prestigious Tanger Center for the Performing Arts in Greensboro last November, on behalf of the Greensboro Symphony Guild. Their work was so well received, the Guild has plans for Michael to be the florist and designer for upcoming events through 2025 and 2026.
“I’ve always loved making every space feel special – whether it’s a venue elegantly styled to mark a once-in-a-lifetime event, a dreary office in desperate need of brightening or something as simple as cut flowers on a kitchen windowsill,” shares Michael. “I want my clients to be overjoyed with my work, and I won’t stop until I accomplish that! I know the power of beautiful fresh flowers and how they can transport anyone – no matter how they feel – to a brighter and happier day!”
This isn’t the first time Michael has opened a business, so it’s a familiar feeling. As the former CEO of an online jewelry company, he knew success, but not the creative connection he felt would fulfill his true passion. When he relocated here last year from Sarasota, FL, coming “home” meant a new direction for his talents in the same city where his grandmother and mother had strong family ties in Greensboro, NC. Even the business name is personal – The Rooted Magnolia honors his late mother’s heritage – “rooted” in the South – and her favorite movie, the timeless story of Steel Magnolias.
His colorful florals and stunning orchid arrangements are modeled to reflect that timeless style. Using only the highest-quality materials and his flawless attention to detail is what he feels sets the fledgling business apart. Want to surprise your best friend with flowers at her office, but not feeling the vibe of a traditional glass vase? Join Michael in thinking a bit more creatively!
“As a fun example, our floral purses were such a hit for Valentine’s Day that we are already taking pre-orders for Mother’s Day,” he says, hinting it’s wise to place your order now!
Being newer to the floral industry and local event landscape is something he feels gives him a sense of uniqueness.
“With a background in jewelry design, and with a keen eye on the interior design world, I don’t bring with me the typical florist personality,” he shares. “While I can be as traditional as needed when it comes to creating amazing décor for wedding ceremonies and receptions, I like to have fun and change things up when it’s ‘designer’s choice!’”
You’ll find Michael happily creating custom work for clients on a daily basis, while anticipating the move to his first retail space in the Greensboro area soon. Later this month, he’ll be executing exquisite custom décor for a rehearsal dinner and wedding celebration at the Pinehurst Resort in Pinehurst, NC – with more weddings on the horizon at unique venues across the state. You’ll also find his florals gracing tables at Greensboro Country Club’s Easter and Mother’s Day events this spring.
Forsyth Woman Publisher Brooke Eagle has also entrusted The Rooted Magnolia with florals for her own wedding in May – which promises to be a colorful celebration of love!
For floral décor your guests will be raving about long after the event ends, to order flowers for local delivery or to request a consultation for your upcoming wedding or corporate event, visit therootedmagnolia.com. Follow them for updates and inspiration on Facebook and Instagram @therootedmagnolia – and feel the love of fresh flowers that inspires The Rooted Magnolia team every day!
