Smoke City Meats – Where Passion and Local Converge


Do you find yourself driving through your neighborhood or nearby city thinking, “Boy, this town really needs a good _____________________” (fill in the blank)? Rob and McCall Richardson of Winston-Salem did, and then they took it a step further. They made it happen.

Introducing Smoke City Meats.

Located in one of Winston-Salem’s most idyllic, historic neighborhoods, the West End, Smoke City Meats opened in May of 2020. And, even before the first cut of beef crossed the threshold, the words that epitomize their philosophy were painted on the brick: Local Butcher.

Trust me, their use of the word “local” isn’t there to be trendy. It is intentional and has a level of commitment behind it that is awe-inspiring! For example:

  • All food items sold by Smoke City Meats are from North Carolina, most from within a 70-mile radius of the shop.
  • They supply healthy, home-grown, organic, environmentally conscious and humanely sourced USDA-quality meats from farms that are all within 100 miles of the shop.
  • Their to-die-for pimento cheese is made in-house, using all local ingredients.
  • Seasonal greens are sourced from Fair Share Farm in Pfafftown.
  • Need mushrooms and honey? Smoke City’s got ‘em fresh from Heritage Harvest Farms, nine miles up the road.
  • Thirsty? Enjoy local kombucha and Foothills cold brew.
  • A handcrafted, wooden cutting board from Brueggeman Werks makes a great gift.
  • Or perhaps a restored and refurbished ax or hatchet?
  • Even their T-shirts and branding artwork are locally sourced!

You get the idea; Smoke City Meats takes local to a whole new level!

According to Kate Bowers, Smoke City’s Director of Social Media, Marketing and Community Outreach, owners Rob and McCall took “a passion project and really turned into something amazing!”

Build It and He Will Come

While the space was being renovated in late 2019, Lead Butcher Matt Pleasants happened to drive down Reynolda Road and see the words Local Butcher above the door. He dug around a little to find out who was behind the endeavor and then reached out to the Richardsons. And, now McCall Richardson calls Matt “the Unicorn” that they had been hoping for. With his gift for customer service and culinary background, Matt, a Winston-Salem native, recruited another gifted butcher, Clay McGuire, and the Smoke City Meats team was well underway.

Naturally, plans for a big grand opening party in May 2020 were nixed, but the team agreed that moving forward was the right thing to do.

The community was in need of healthy, local meat and with more folks cooking at home than ever before, the timing was actually pretty darn perfect. As the light at the end of the pandemic tunnel grows more visible, Smoke City just grows busier and is looking ahead to more community involvement and partnerships.

Meet the Smoke City Meats crew at 833 Reynolda Road NW or online at, and



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