Purpose Push: Anchor Your Business in Scripture

I am proposing something unorthodox. Some businesses may be subconsciously practicing this already, but let’s make it official today! We spend so much time strategizing, analyzing numbers and focusing on the day-to-day operations of our businesses that we often forget to lean into the divine guidance that we, as believers, have access to.

In September, I talked about falling in love with your vision, and we dove into the importance of creating a vision statement and how to do it. As believers, you and I have the greatest benefit of having God as our CEO, but when we’re in the thick of the chaos that business brings, it becomes easier to rely on our own strength. We fall into the trap of trying to control every detail instead of allowing God to direct our steps. When I feel overwhelmed, Proverbs 3:5-6 helps me to continue abiding in God and trusting His timing.

When I need clarity, I refer to my vision statement to stay aligned with business decisions. A short sentence or two encompassing why you’re in business is beneficial, and you can strengthen it by adding a scripture. Having a scripture attached to your vision statement aligns you with God’s Word as you serve customers, make tough decisions and guide your team. 

Here are a few ways incorporating scripture can transform your business:

A Divine Foundation to Guide Your Business

At Perennial Peaces, my foundational scripture is Matthew 5:9, “Blessed are the peacemakers, for they will be called children of God.” This verse is vital because I want to bring peace to the world through unique and handcrafted jewelry. My business aims to show how diversity and uniqueness, when brought together, create something beautiful – just like God’s vision for His people. Using this scripture as a cornerstone will remind everyone who joins the team that our work is about spreading a message of peace and love to everyone who interacts with the brand.

This is not about finding a popular scripture to recite because it sounds good. You should intentionally choose a scripture to be used as a spiritual compass that will represent your goals and your heart’s desire to serve others. 

Internal and External Impact

Your business scripture doesn’t have to be private. I encourage you to share it with your customers and helpers because one job we have as children of God is to introduce others to Him. Sharing one scripture may be all He needs to transform the hearts of those who support your business. 

Your scripture can serve as a source of encouragement internally for your helpers because they will see the business is anchored in something more than just financial success. Externally, it will help your customers understand the heart behind your business. This gives your brand a sense of integrity that can resonate deeply. You’ll have customers who have similar values and some who don’t ,and you don’t have to recite your scripture every time; remember God is gentle (1 Kings 19:12). A subtle way I share my scripture externally is by putting it on the back of all the earring cards. 

Scripture Helps You Surrender Control

I will be the first to admit surrendering control is difficult, however, I’ve also experienced the relief of trusting God with my business. No matter how things may look at any moment, God’s promises are unwavering. By anchoring your vision statement in scripture, you remind yourself regularly that your business is part of God’s plan. Your business scripture becomes a practical tool for keeping your focus on His guidance, and you’ll see how God keeps you sustained through every tribulation in your entrepreneurial journey. 

As you move forward in business and serving others, consider what scripture speaks to the heart of your vision. Let it be the foundation for your business in all seasons, allowing you to walk in faith and trust that God will provide everything you need for success. You are a mighty child of God, and I have faith in you. 

Sheridan C. Watkins is a journalist and the owner of Perennial Peaces, a jewelry and gifts brand focused on transcending self-worth to all women. Her true work began after climbing out of a dark place with the help of God and therapy, and her life mission is to provide tangible peace through her Divine gifts to help women heal and transform their lives. Follow the mission on Instagram and Facebook: @perennialpeaces.

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