Imagine you’re sitting at your desk, staring at that blinking cursor, feeling stuck and unsure of what to say. Maybe you don’t have to imagine because this was literally you an hour ago.
Don’t worry, we’ve all been there; but this month, I’m sharing a little secret! The next time you’re unsure of what to share and worrying your audience might find your content a little stale, storytelling is your best friend!
Since the dawn of time, humans have been drawn to stories! Think about how a good story makes you feel, the way it can transport you to a different time and place or put you in an entirely different frame of mind! Why not tap into that power for your business?
The Best Stories Are The Ones You Know Best
The idea behind storytelling is to take away some of the stress of finding the perfect words to write. Lead with real stories that feel familiar, are easy to share, are relatable to your specific ideal client and feel natural. Remember that people appreciate authenticity, so don’t be afraid to let your personality shine through.
Customers Make The Best Main Characters
You don’t want your business to be centered around stories only about you – you want to highlight your customers! Use storytelling as a way to put your leads in the mindset of “what if that were me?” Don’t overcomplicate it, just lean into sharing real success stories and transformations. You can tell a story about how a product or service made a difference to a customer, about an inquiry that came in, what they’re struggling with and how you’re working with them to help. Always remember if you’re sharing a specific customer experience where you’re naming them to be sure that nothing you share is confidential.
Who Doesn’t Love A Good Conflict?
Don’t forget everyone loves a little drama! Brainstorm helpful stories you can share within your content that showcase conflict. You can lean into obstacles you’ve faced, challenges you have helped customers through, difficult seasons that your business came from or another source of conflict you’ve encountered. Showing up on social media or other content platforms and letting your audience see the imperfect moments, keeps your brand human and relatable. Plus, when you share the lesson learned or the resolution, it brings your audience along for the ride.
Keep it Engaging and Memorable
Your audience sees enough sub-par content that they have to scroll past every day. Keep your stories fun and engaging! You don’t have to be flashy about how you share your story, but it’s helpful to try out different videos, hooks, visuals and content types that make your followers want to engage and keep coming back. Embrace trying new things and testing out different stories and storytelling styles until you find what feels natural to you and seems to connect with your audience.
Hustle & Heart Challenge
This month, when you start to feel stuck on what to share in your business, just remember, when all else fails, tell them a story! Think about what you’re trying to create engagement and sales around, and brainstorm what stories would be the best to connect with your audience. Record a reel, make a post, share an Instagram story – whatever feels right to share your story!
