Hustle & Heart – From Boundaries to Bold Moves: Top 10 Tips from 2024 

Before we dive into 2025, let’s take a moment to reflect! From game-changing branding strategies to practical steps toward your brand and business goals, don’t miss this 2024 roundup of everything we’ve tackled in Hustle & Heart. Let this inspire you to keep moving forward and get fired up for what’s next!

#1 Teachable Moments & Lessons Learned  

Want your brand to show up as an authority and expert in your industry? Position yourself as an authentic and relatable brand by sharing teaching points. These stories should inspire, educate and resonate with your audience, emphasizing the things for which you truly want to be known. Each story can be different, showcasing personal stories, professional accounts, interesting anecdotes and more. 

#2 Your Best Leads Have Already Bought from You

The people who already know, like and trust you and your brand are more likely to make a purchase again. Review your customer database and identify customers who haven’t worked with you in a while. Reach out to them in an email or on social media highlighting new products, promotions or exclusive offers you think would apply to them. Consider offering a “loyalty discount” or special “alumni client offer” as an incentive.  

#3 Initiate Authenticity Checks to Stay Focused

We’re bombarded by the marketing, sales, visuals and voice of so many brands that it’s easy to lose sight of your own authentic self. Regularly check in to see if your actions and decisions feel aligned vs. what you think you “should” be doing. Am I doing this because it’s best for my business? Am I leaning into my unique strengths? Does this align with my values and vision? 

#4 Customers Make the Best Main Characters

Use storytelling as a way to put your leads in the mindset of “what if that were me?” Don’t overcomplicate it; just lean into sharing real success stories and transformations. You can tell a story about how a product or service made a difference to a customer or about an inquiry that came in, what they’re struggling with and how you’re working with them to help.

#5 Identify Potential Collaborators

Look for businesses that complement rather than compete with your own. Be intentional and think about your customers, how you serve them with your offers and what they find valuable. What service providers, artists, nonprofits, etc. would make for excellent candidates for partnerships that can enrich both your businesses?

#6 Identify Your Brand’s Market Advantage 

Get a clear image of who your competitors really are and what they are doing differently to gauge where you fall in the marketplace. Are your competitors positioning themselves above, below or even with you? Find the underserved element of your ideal audience or niche service or product you know you’re meant to offer that nobody else is! 

#7 Let Your Sales Goals Be Your Content Compass

Is your content moving your followers and viewers through your sales funnel? Content should nurture relationships and build trust, but if you’re not creating content that directly sells your offers, then you’re missing out. Know your sales goals! Which offers are you specifically wanting to book or sell out of right now? What stories do you need to share that support these offers? What details are most eye catching to your audience? 

#8 Consistent Quality Content is Your BFF

Don’t worry about the quantity of your social media posts, emails, videos or any other content you’re creating. Quality valuable content is an insanely powerful tool! Choose platforms where your target audience is most active and create engaging content that adds value to their lives – not just promotes! Position content to specifically speak to your ideal customers and the value you know they need, want and find valuable. 

#9 Lean Into What’s Working

Don’t just concentrate on what’s going wrong; lean into what’s going right! Monitor the performance of your content to see what’s receiving the most engagement and who is engaging. Review what resonates best with your audience and if you’re reaching current followers/subscribers or non followers. Give strategies time to work instead of switching things up too often to help identify your content strengths!

#10 Hustle & Heart Challenge

While setting goals for 2025 is crucial to success, it’s just as important to reflect on the ones you’ve already crushed. As you step into the new year, give yourself permission to pivot, chase what truly excites you and redefine success on your own terms. You’ve got this – now go after what’s next with confidence!

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