Email marketing is one of those tasks in business where you either love it or you hate it. If you fall into the latter group, before you run for the hills to avoid sending another email to your list, let’s change the narrative around email marketing.
Sure, you’ve allowed perfectionism to hold you back with the pressure to create overly designed templates that rival the mass market businesses you see in your inbox each week. Yes, you’ll never get back the hours you’ve spent overthinking every single word staring back at you from across the screen.
Where most business owners go wrong is forgetting that fancy templates and perfect copy were never meant to be the focus of their emails.
This year, concentrate on creating connections as the core of every email you send and you can’t go wrong.
Can email marketing really be made simple?
When your customers open their inbox and read an email from your brand, the last thing you want is for it to feel like the equivalent of walking to their mailbox only to find junk mail. When you plan out your content this year, keep the goal to make your emails feel personal to everyone who opens it. The same way many businesses show up on social media with the focus being to provide value and build connection, email should do the same!
Ask yourself, “What do I want to say to my audience?”
The truth is, when you sit down to create an email based on that feeling of “should,” you’re not creating real connection, you’re simply marking off a task. Lean into what you want to have actual conversations around in your business and the things that bring you joy, share your interests and expertise, and open the door for your reader to feel more personally connected.
10 Emails to Build Better Connections in 2025
Inspired by the latest email marketing trends published by Mailerlite and MailChimp, here are 10 simple, yet effective email types to help you stay connected with your audience:
#1 Welcome Emails
Set the tone for your relationship, share your brand story and tell them what they can expect from you.
#2 Educational Content
Show off your authority, position yourself as an expert and share how-to guides, tips or tutorials.
#3 Storytelling Emails
Humanize your brand with personal experiences, customer success stories or behind-the-scenes.
#4 Feedback Requests
Get valuable insight while making your audience feel heard! Share polls, surveys and ask their opinion.
#5 Unpopular Opinions
Stand for something different and talk with your audience about your hot take on something going on in your industry.
#6 Listicles and Roundups
Lists are always a winner! Curate brand-related trends, favorite tools, must-have products or your top reels, blog posts or podcast episodes.
#7 Myth Busters
Dig into the industry myths and lies you want to dispel with your audience and why the truth matters.
#8 Offer Highlights
Showcase your products’/services’ juicy details, including reviews for social proof around your offer.
#9 Event Announcements
Tell them what’s coming up and why you want them there; from launches and sales perks to events and more.
#10 Celebratory Emails
Invite your subscribers to celebrate with you on big accomplishments and milestones! Share gratitude and what went into accomplishing these special moments.
Make it Simple. Hit Send.
Don’t let perfect visuals or poignant prose stop you from getting in front of your ideal audience. Focus on serving them with value and interest while making sure your brand’s personality and power of connectivity is in the writer’s seat!
Hustle & Heart Challenge
This month, shake off whatever preconceived notions you’ve had about what your email marketing needs to look like and embrace what feels good to create! Review the ideas above and pick one theme you feel compelled to dive into with your audience. Don’t let perfectionism slow you down, and get that email out to your list – you never know who it can connect you to!
