Fraleigh’s Boutique: Three Keys to Success!

Having been blessed to celebrate their 40th anniversary in 2021, the ladies of Fraleigh’s Boutique in Clemmons are also known to bless their loyal customer base with personalized service and a true family feel!

A large part of the success of the boutique has been the time-honored tradition of mothers and daughters shopping together, in search of classic style that covers every single generation. Fraleigh’s also has many “regulars” — groups of girlfriends and co-workers who also make it a point to shop together. From size two to 20W, the goal is simply to make customers feel comfortable.

While there are hundreds of reasons to visit Fraleigh’s regularly, owner Donna Merriman’s daughter-in-law, Ally, (who helps manage the boutique’s daily operations) shares a list of Top Three reasons that seem to stand out.

Here’s how it’s done!

  1. Customer Service – “Our customer service and the quality of products we offer is what I feel sets us apart,” says Ally. “We typically only order four to six pieces of one item. That way, our customers know they are getting something special. Everything is hand picked by Donna, and whether someone is wanting one-on-one time with us to help them choose, or they prefer to simply browse, we are happy to help in any way we can!”
  2. One-Stop Shopping – “When a shopper comes in to find something for an upcoming event, we can get them ready from head-to-toe, for whatever the special occasion may be: formal, business, or casual,” says Ally. “Just think ‘personal shopper.’” Fraleigh’s has you covered with clothing, shoes, and accessories — and they even have a seamstress who can make alterations if needed (by appointment).
  3. Selection – “We carry everything from formalwear, mother-of-the-bride and groom, and cocktail attire to the best blue jeans!” says Ally. “Shoes, scarves, bags, and jewelry — all in plentiful supply!” If you’re opting for the full boutique experience over online shopping, the selection at Fraleigh’s will keep you coming back every time! Look for them to carry the new shoe line Bernie-Mev this season — widely known for their comfortable woven shoes!


“When we have a customer who shares their love for our store with family and friends and brings them along for the experience, that’s truly the highest compliment you can receive!” adds Ally. “Our customers are our family. We celebrate with them, grow with them, and even cry together. If we have just met them that day, some time in the last few months, or maybe we have known them for 30-plus years — either way, they are family! When you have the opportunity to spend time with your customers and get to know them on a personal level, that’s what makes it all worthwhile.”

The Fraleigh’s team is also pleased to offer a loyalty program to reward customers for shopping regularly at the boutique. For every $30 spent they get a stamp —  when the card is full (which is $300) they get a $20 Gift Certificate to use towards anything in the store. No exclusions!

Be sure to catch Fraleigh’s Boutique’s daily live videos on Facebook, Instagram, and YouTube ( Every day except Saturday) — to keep up with specials and new arrivals. Visit Fraleigh’s at 2626 Lewisville-Clemmons Road in Clemmons, 336-766-7440, and follow them on Instagram @fraleighsboutique and at Boutique hours are Monday through Friday 10 a.m. – 5 p.m. and Saturday 10 a.m. – 4 p.m.


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