photos by: JODIE BRIM CREATIVE
Let’s face it — who among us isn’t searching for lightweight, clean, all-natural mineral makeup that boosts our natural beauty on a daily basis?
Co-Founder & CEO of FeatherLite Cosmetics, Tamara Vander Lugt, had certainly done her share of exploring various formulas for her own problem skin when she met visionary Kim Harrell, the original FeatherLite founder, through a networking group in 2016.
“Her passion for clean, effective products was something I understood personally, and we agreed that this journey isn’t just about appearance, but it’s also about self-confidence,” Tamara shares. She realized from day one that Kim truly understood the importance of designing products that were appropriate for sensitive skin.
Following their first meeting, Kim offered Tamara several samples to try — and she immediately became a loyal FeatherLite follower! Tamara noticed the products not only helped her avoid regular breakouts, but they actually improved her skin. She and Kim also bonded over life, business, and product creation — often troubleshooting their own business ideas together.
When Kim sadly passed away in 2023, Tamara felt called to continue the strong FeatherLite mission and invested a year’s time researching how best to uphold Kim’s dream.
“On November 1, 2024, we officially relaunched FeatherLite Cosmetics. I stepped in as CEO, joined by my investor and now President, Lee West. Continuing Kim’s legacy is both a privilege and a responsibility I hold close to my heart.”
Now, along with Lee, Tamara is continuing to inspire customers with an amazing makeup option that’s truly intended to enhance your natural beauty.
“We’re harnessing the brilliance of nature to empower beauty, and envisioning a world where everyone embraces their unique radiance,” shares Tamara. “That means a dedication to creating high-quality, clean, and cruelty-free products that complement every skin type, nurture confidence, and celebrate the natural beauty in every person.”
All FeatherLite products are completely natural, with only six clean ingredients that won’t cause breakouts. Each is made with non-toxic, cruelty-free ingredients that blend effortlessly to enhance your natural beauty while nurturing skin health.
With the FeatherLite collections, you’re choosing a brand committed to quality, transparency, and empowering beauty that feels as good as it looks. Their unique formula covers imperfections without clogging pores or aggravating sensitive skin — available in 18 foundations in an array of very light to very dark shades, all available year-round. Their eco-friendly secondary packaging ensures you can also feel good about how it impacts the planet!
Now that we’re excited to be in full-on summertime mode, and you’re probably thinking about a fresh makeup regime for these more casual days, look for the FeatherLite Summer Collection of color products.
“Our Summer Collection, exclusively available from June 1st through August 31st, offers one seasonal illuminator, three blushes, and 15 eyeshadows — for a total of 19 amazing colors all in one box! In addition to the ‘Sun’ bronzer, the trio of gorgeous blushes — Fresh Peach, Bloom, and Sweets — is complemented by eyeshadows in Beach, Linen, Mosaic, Taupe, Clove, Creamy Peach, Pink Lemonade, Candy Apple, Magic, Charcoal, Lime Illusion, Violet Illusion, Grey Illusion, Cool Blue Illusion, and Aqua Illusion.”
Always forward-thinking, Tamara also launched a college internship development program in early April, where the FeatherLite Cosmetics team will be collaborating initially with Salem College.
“We found a team of talented ladies who want to learn the all-important pillars of a young company that’s still in its growth phase,” she explains. “Each internship is 12 weeks long, 120 hours per intern, with teams rotating at staggered intervals between three foundational pillars. With rotations every four weeks, each intern gains experience in the areas of Marketing & Social Media, Business Development & Market Research, and Business Operations & Customer Engagement. We are also actively working on building connections with more universities to further expand the internship program.”
Offering the flawless foundation your skin has always deserved, FeatherLite Cosmetics also strives to reflect a personal philosophy of nurturing natural beauty that can be truly life-changing! Foundation samples are available in sets of six, covering three shade ranges: the six lightest options, six light to medium choices, and six that are medium to dark.
To discover more about FeatherLite Cosmetics and to shop online for your own perfect collection of products, visit FeatherLiteMakeUp.com or email [email protected]. Samplers are available online with each new seasonal collection. Visit FeatherLite Cosmetics on Facebook, and follow them on Instagram @featherlite_cosmetics for updates and inspiration!
