PHOTOS BY JODIE BRIM CREATIVE
Madison “Maddy” Edmunds carries a full plate at only 14 years of age. After becoming involved in LEAD Girls of NC (Learning Everyday Accomplishing Dreams) at age 11, she has gained confidence, sharpened her social skills, and strengthened her leadership capabilities. An organization designed to prepare low-income and/or at-risk preteen girls in the community, LEAD inspires these young women to become strong, stable, and successful women in society.
Maddy’s mother Shayla Herndon-Edmunds encouraged Maddy to join LEAD, which led to Maddy first attending LEAD’s Fashion Camp in August 2021. LEAD’s Fashion Camp allowed Maddy the opportunity to walk confidently down the runway for Winston-Salem Fashion Week in 2022, alongside her peers. LEAD’s Fashion Camp provides all participants with the opportunity to create their own designs, learn skills on starting a small business, and provides young girls with tips and tricks on how to market products to target audiences. Maddy helped LEAD prepare outfits for Winston-Salem Fashion Week, even sporting one herself.
Outside of LEAD, Maddy has also taken an entrepreneurial interest in her mother Shayla’s business, Oh My Goodness Wellness Bar. Maddy spends time each month aiding in preparing natural and holistic body butters, body scrubs, lotions, and bath products for customers, in addition to helping Shayla prepare for business-related events. Paired with a strong support and mentoring system through LEAD, Maddy has learned loads about the importance of self-love, self-care, and self-esteem through her efforts with OMG Wellness Bar.
Maddy has capitalized on the lessons she’s learned through LEAD, opening her eyes to many educational and professional opportunities and inspiring her to believe that the sky’s the limit when it comes to her success as a young woman. Although she still has a few years of homeschooling left to complete before attending college, Maddy aspires to study neurology. Fascinated by the subject matter in one of her favorite television shows, Grey’s Anatomy, Maddy has always felt pulled towards the medical profession and plans to chase her dream of applying for medical school.
As she continues to grow, Maddy sees herself becoming one of LEAD’s ambassadors in the future to give back to her community and help other young girls benefit from LEAD. In her spare time, she enjoys taking tumbling and pottery classes, sewing, designing outfits, and babysitting. She adores snacking on tacos at The Porch, along with browsing the racks for unique finds at Goodwill and other thrift stores throughout the Triad.
Interested in becoming involved with LEAD Girls of NC? Visit www.leadgirls.org to learn how to contribute.
Shop for natural and holistic self-care products at Oh My Goodness Wellness Bar by visiting www.omgherbalbar.com, or stop by in-person at 2724 Henning Dr., Winston-Salem, NC 27106.