PHOTOS BY JODIE BRIM CREATIVE
Charmingly nestled in Winston-Salem’s historic West End, Evelyn Rose Boutique is a treat for savvy shoppers who love classic, feminine style. Owner Rachel Morales first introduced her dream as a mobile boutique in her cherished Airstream – which is now a popular attraction at several pop-up shops in the Triad, Charlotte, and Raleigh areas.
“I still love the retro-aesthetic feel of the Airstream, and that people can shop both inside there and at the store now!” says Rachel. Customers count on the boutique when it’s time to introduce a new color combination to their wardrobe, find an inspired look for a special occasion, or when a little retail therapy is on the calendar for a much-needed mood boost!
Rachel is the first to tell you she’s a very grateful small business owner, and treasures the camaraderie among other Burke Street businesses. She loves helping build a community of women with similar fashion tastes, while honoring her great-grandmother, Evelyn, with the shop’s clever name. A lifelong fashion devotee, helping other women expand their fashion world is a dream come true for Rachel, and introducing them to a bold new color or style that reflects their personality. “It’s so easy to truly express yourself once you move out of your fashion comfort zone!” she notes.
The Evelyn Rose team includes Merchandise Manager, Krista – the lucky first person to see new styles when they arrive – and Lexi, who assists customers on the floor. You’ll also see her modeling for the boutique’s social media pages. Follow them on Instagram to see sales and events that are happening, and for new styling ideas.
“We’re so excited for all the new arrivals launching in December, and all our specials for the month!” says Rachel. “In December we will be starting a new gathering every Wednesday evening during the month called Wine Wednesday. It’s a happy hour for shopping, complimentary wine while you shop, and a special discount during the hours of 4:00 p.m. – 6:00 p.m.”
Customers can sign up via email and text to be the first notified of sales and special events, as well as a first look at new arrivals. Helpful hint: Evelyn Rose Boutique gift certificates are awesome gift ideas – and fit perfectly in Christmas stockings!
The Airstream is also geared up to hit the road in December, with two big pop- up events. “The first is a new one for us,” says Rachel. “We’ll be in Raleigh at the Junior League Shopping Spree event on December 1 through December 4, and the second event is Girl Tribe Pop-Up in Charlotte, at the Charlotte Convention Center, December 10 and December 11. We’ve now popped up at more than 10 Girl Tribe events with the Airstream.”
And after the hustle, bustle, and magic of the holidays, spring will be just around the corner. “For spring we have fun colors coming back – aqua, orange, and pinks are definitely the three hottest colors we have coming in!” says Rachel. “Popular styles customers can expect to see from us this next season are pretty sundresses, and lots of matching sets!”
Even more exciting news: you can now shop the boutique at a second location!
“We have a space at Girl Supply which is located in Birkdale Village in Huntersville, NC.” saysRachel. “Girl Supply is a 10,000-square-foot space filled with over 20 amazing women-owned businesses, and we are one of them!”
The Huntersville spot carries some of the same items as the store in Winston-Salem, along with special styles exclusive to that location. Girl Supply is run by Girl Tribe, a Charlotte-based boutique, and also the same Girl Tribe that hosts the popular Girls Tribe Pop-Ups in Charlotte. (Girl Supply is located at 8805 Townley Rd, Birkdale Village, Huntersville, and is open Monday through Saturday 10:00 a.m. – 7:00 p.m., and Sunday 12:00 p.m. – 5:00 p.m.
Shopping at Evelyn Rose couldn’t be easier – with the options of online, mobile via the Airstream, or at the brick-and-mortar stores, Rachel and her talented team promise a next-level experience, no matter which one you choose!
Visit Evelyn Rose Boutique in Winston-Salem at 916 Burke Street. Hours are Tuesday through Friday 11:00 a.m. – 6:00 p.m., and Saturday 11:00 a.m. – 5:00 p.m. Reach Rachel or her staff at email@example.com, and online at shopevelynroseboutique.com. Follow them on Instagram @theevelynroseboutique for upcoming pop-up dates and more information on new topics and trends.