Is your wardrobe looking a bit dull heading into the fall season? With employees returning to the office and students returning to the classroom, it’s no longer socially acceptable to live in sweatpants all day. Stow away your sweats and visit Wood & Thread Boutique to upgrade your look with stylish staples that are sure to help you get back to business.
As the owner of Wood & Thread Boutique, Theresa Burton has spent the summer sprucing up her shop with freshly painted white ceilings and walls. As fall approaches, the boutique is filling up with dresses, sweaters, and trendy Y-cut jeans. With life slowly creeping back to normal, Theresa and her daughter Emily, who manages the boutique’s social media, are happy to have noticed the inventory shifting away from primarily loungewear and graphic tees into business casual clothing and going out dresses.
Over the last year, Mondays through Thursdays were the busiest days of the week for Wood & Thread, as locals left town on the weekends for quick getaway vacations. Currently, weekends are beginning to pick back up as visitors from out of town are visiting nearby locations such as Old Salem and the Historic Brookstown Inn. Curious as to what Wood & Thread has in store? Theresa describes the shop as the perfect spot for boho chic styling from your home to your closet. From wooden and gold jewelry to blazers and bodysuits, shoppers will likely be unable to leave the store empty-handed.
After establishing pop-up shops for over a year, Theresa decided to snag a spot to open the boutique in Downtown Winston-Salem – a spot she had been eyeing for months at 301 Brookstown Avenue. As it turns out, Wood & Thread was a perfect fit for the Brookstown area, as residents of nearby apartment complexes, convention center visitors, and students from Salem College and UNCSA frequent the shop. Wood & Thread’s visitors often take advantage of the boutique’s close proximity to tasty coffee shops such as Camino Bakery and ByGood Coffee, along with treating themselves to tasty Italian dinners at Di Lisio’s. Over the last three years, Theresa has grown to love the neighborhood’s family-like atmosphere and has thoroughly enjoyed immersing herself and the boutique in the Brookstown community.
During the pandemic, however, Wood & Thread re-established its pop-up roots by setting up outdoor shops in parking lots alongside other small businesses to circumvent the challenges imposed by local restrictions and social distancing guidelines. Having the opportunity to work with fellow small business owners gave Theresa and Emily the opportunity to network and gain inspiration for Wood & Thread. Since moving into its Brookstown location, Wood & Thread has also persevered through the closure of Business 40, which caused a major disruption to the amount of traffic passing through the nearby community. With so many triumphs under its belt, Wood & Thread’s versatility and appealing in-store and online presence have kept the boutique thriving when times have gotten tough.
Giving back to the community and supporting local businesses are important causes to the Wood & Thread team, as many clothing and accessory brands sold in-store and online donate a portion of their proceeds to nonprofit organizations. Additionally, Wood & Thread will be a hot spot on Saturday, October 2nd, as one of the many local businesses participating in Forsyth Woman’s 2021 Tour De Boutique. To keep Tour de Boutique shoppers satiated and hydrated, Wood & Thread will be hosting a food truck serving donuts and other tasty treats, alongside one of Thirsty Buffalo’s beloved mobile bars. If it’s your first time visiting the boutique, be on the lookout for Alpha-Lit’s stunning marquis letters shining in the store window. Be sure to stop by and take advantage of the Tour de Boutique discount available for all registered shoppers.
With this being the first year Theresa and her team is participating in Tour de Boutique, they are working hard to make sure that the shop is in tip-top shape. Returning customers can expect to see brand new hardwood floors and an overall brighter atmosphere within the store in the near future. Ready to start shopping? Visit woodandthreadboutique.com to view store hours and current products online, and follow @woodandthreadboutique on Instagram to stay posted on the boutique’s newest items. Check out Wood & Thread on Facebook and be sure to register for the 2021 Tour de Boutique at tinyurl.com/2021FWTDB !