photos by: JEJ PHOTOS
Feeling the love and light of the Aeracura Salons experience is a blessing for every client who walks through the door, and the personal passion of every hairstylist and spa staff member keeps that magic going strong!
Each artist brings a unique personality to the mix, and Owner and Master Stylist Christi Bradham loves that her talented team is always building lasting relationships with clients.
“We know this is where our clients feel valued and understood, just the way we would want our friends and family to feel,” shares Christi. Clients’ needs – and happy smiles when they look in the mirror – are always first priority!
The staff shares their Top 10 strategies that, together, create the recipe for what makes the Aeracura experience like no other!
- Consultations: Every appointment involves a customized consultation to discuss preferences and expectations. Senior Stylist Jamie Teoli knows that’s the key to knowing a client’s goals and creating an immediate connection. “It makes them feel important, plus it gives us joy to know they trust us to achieve their hair dreams!”
- Evaluating Preferences: During consultations they dive in-depth to find what would best suit a client’s preferred style, guided by their hobbies, significant events on the calendar, celebrities/fashion inspirations and, of course, budget!
- Active Listening: The team wants guests to feel heard which means taking time to understand what each client expects from his or her services.
- Clear Communication: Discussing options that align with the client’s daily lifestyle keeps the lines of communication open for feedback and any updates he or she might need to make at the next appointment.
- Personalized Attention: Salon techniques are tailored to give the best haircuts, facials, massages, color or body waxing using 100% organic naturally derived Aveda professional grade products. Stylists are also up-to-date on what’s trending in the latest tools – including Dyson hair dryers!
- Building Trust: While creating a comfortable environment where clients feel safe sharing personal details, stylists focus on remembering what’s important to each person – recalling stories shared during previous visits, and keeping all color formulas, regimens and known allergies in a customer database.
- Expertise and Advice: Aeracura Salons provide expert aesthetic advice on hair styles and treatments, taking into account the health of a client’s hair and realizing some results take time to achieve over multiple salon visits.
- Respect for Individuality: The team values the uniqueness of their clients, and their creative input into their hairstyle or coloring. They also love having careers where they can be completely creative, as well!
- Flexibility: Being adaptable to changes based on client feedback during the appointment is key, as is ensuring appointments allow enough time to meet client’s needs without rushing. Note: Please give them a call ahead of time if you’re running late or need to reschedule an appointment. They can happily adjust your appointment date and fill that spot with someone on their cancellation list!
- Follow-Up Care: Stylists offer guidance on how to care for your hair or skin post-appointment and are available for follow-up questions or adjustments, or to recommend products to achieve your look at home. Supporting a client feeling confident means everything!
Christi sums up those crucial relationships! “Most of my clients are friends. I’ve known several for a big chunk of my career and have been lucky enough to be part of so many people’s lives. I’ve seen babies born, grow up, go to college and become parents themselves. It’s invaluable to touch so many people’s lives for so long, even if it’s just a haircut once a month for the past 10 or 20 years. That’s what it’s about for us. Making people feel confident over and over again.”
Visit Aeracura Salon located at 101A Reynolda Village in Winston-Salem, 336.448.0792, or Aeracura Salon & Spa located at 6265 Town Center Drive in Clemmons, 336.448.2044. Follow them online at aeracurasalon.com, and on Instagram @aeracurasalon. Salon hours at both locations are Tuesday through Friday 10:00 a.m. – 8:00 p.m, and Saturday 9:00 a.m. – 5:00 p.m.
