Women on the Move: June 2022

Twana Wellman-Roebuck is the executive director of Experiment in Self-Reliance (ESR). Under her leadership, ESR was selected as the Joel Weston Award Winner for Outstanding Non-Profit Management in 2003; and in 2012, ESR was selected by the Better Business Bureau as the Winner for the Ethics Awards for Business Management. In 2012, Twana launched ESR’s first Capital Campaign in the history of the organization, successfully raising nearly $2.8 million dollars during a two-year period. Since, she has received several awards for her remarkable work with ESR. Currently, she serves on the Liberty Street Restoration Board, Women’s Fund Special Events Committee, ACEY Women’s Fund Group, Truist Advisory Board, the Winston-Salem Police Review Board, Truist Economic Development Committee, Homeless Operating Cabinet, the Minister’s Conference and the NCCAA Council for Executive Directors. She earned her bachelor’s degree in elementary education with a minor in art from Winston-Salem State University. Twana is married to Bobby Roebuck, an employee of the City of Winston-Salem and local artist, and is the proud mother and grandmother of two sons and two granddaughters. She is a member of Alpha Kappa Alpha Sorority and Carver Road Church of Christ.


Brittney Nelson fell into her career of property management in 2001. She immediately became committed to the opportunity to connect with others during their home search; she realized her natural ability to build dynamic teams and, most recently, recognized the platform for serving her community and supporting local. Brittney found her niche in property management with new construction and, while assisting in the brick and mortar tangibles of a new building, decided she would focus on the intangibles in order to bring more connectivity to the communities she was charged with. Her most recent lease up, located in Downtown Winston-Salem, Link Apartments Innovation Quarter, has partnered with many local businesses; partnering for resident events and Win-It-Wednesday, and she has remained dedicated to supporting their local small businesses in whatever way possible while also serving their residents. Brittney’s big heart and generous attitude combined with her love of learning has earned her a recent promotion within Grubb Properties as Regional Property Manager. Brittney is looking forward to continuing to find ways of empowering her team members, supporting local and just paying it forward. In her own words, “B is for…Be Kind.”



Michigan native, Lindsey Allen, is an alumna of UNC School of the Arts and Indiana University with degrees in Opera Performance. She has performed with numerous opera companies including Piedmont Opera (PO) where she currently serves as the director of operations, Kansas City Lyric and Tel Aviv Opera. Prior to joining PO, she worked in hospitality as a Southeastern Regional Director for a concierge firm, as well as historic hotels in Kansas City (The Raphael Hotel) and Winston-Salem (The Historic Brookstown Inn). She has a passion for opera and looks forward to sharing her love of music and hospitality within the Winston-Salem community. Lindsey enjoys singing, traveling and learning how to make new cocktails. She also adores her cats, Penelope and Harrington.


Tracy L. Biesecker has recently been named chief financial officer of Salemtowne retirement community. Biesecker is an accomplished senior living professional with more than 20 years of experience working in various capacities with core competencies including team building and leadership, project management, core lean principles, strategic thinking, systems analysis and budgeting and planning. In her previous job, Biesecker was responsible for overall financial management, including fiscal services, corporate compliance, and external reporting relationships. “Tracy has in-depth experience working at other senior living communities in Pennsylvania, and we welcome her to Winston-Salem and to Salemtowne’s leadership team,” Salemtowne President and Chief Executive Officer Mark Steele said. “We believe her strengths will be a huge benefit to Salemtowne, and I know our residents look forward to getting to know her.”


Kristi Johnson Marion has recently been named as vice president of marketing for Northern Regional Hospital in Surry County. Kristi brings more than 20 years of professional marketing and leadership experience to Northern. Over this period, she has worked for the March of Dimes, Forsyth Woman & Forsyth Family Magazines, RiverRun International Film Festival and, most recently, the North Carolina Zoo and NC Zoo Society as a communications consultant. “Kristi is known for her team building skills, passion for mentoring and coaching, friendly demeanor and history of giving back to her community and profession,” said Chris A. Lumsden, president and CEO. “Kristi will fit well with the culture and operating philosophy of NRH, and we look forward to her leading our marketing team and joining the NRH family.” Kristi was born and raised in Mount Airy and graduated with honors from Appalachian State University with a degree in English literature. She lives in Forsyth County with her two teenagers. In her free time, she enjoys spending time with her kids, being walked by her Great Dane, hiking and other outdoor adventures.


Kate McFalls is a certified personal trainer at F45 Training Winston-Salem. She has a degree in fine arts from The NC School of the Arts. “I moved back home to Winston in 2020 after living in New York City for three years,” said Kate. “I knew I wanted to continue coaching, and after I took my first class at F45, I knew I wanted to be a part of the team. The overwhelming sense of community was a very important quality for me, since I was new to town again. The workouts are great, and the attention to detail that is given to the full member experience is like no other. I am inspired by our members on a daily basis. Seeing everyone’s smiling faces bright and early with their dedication to show up stays with me all day. In her spare time, Kate enjoys photography and videography. She also teaches dance full time at In Motion Dance Center.





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