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Longer hours, a bigger venue, air conditioning and interesting diversions for the parents – without a doubt, this year’s Rock the Block will offer the most family friendly children’s area yet. It’s made possible by the decision to move Rock the Block to a Saturday, says Ed McNeal, the City’s director of marketing and communications and the driving force behind Rock the Block.  “With the move to Saturday, we began looking at expanding the event beyond Fourth Street,” McNeal said. “This gave us the option of moving the Lowes Foods Kids Zone into theBenton Convention Center, which in turn offers all kinds of advantages.”  As usual, the Kids Zone will offer five kinds of inflatable fun, and kids can still play all day for just a dollar. But this year, the area will be open from 11 a.m. to 10 p.m. Because it will be inside, kids can play as long as they want, without getting sunburned or overheated.  And parents may well want to let them play longer. It will give the grown-ups time to take in the cooking and fitness demonstrations presented by Lowes Foods and Best Health in the area next to the inflatables, in the lower level of the convention center.

And while Mom’s downstairs, Dad can be checking out the free crafts show in the upper level gallery. Outside the convention center, Rock the Block will offer a pleasing mix of tried-and-true with some things new. Four stages will be set up, offering seven genres of music. Winston Square Park will have three bands playing Spanish rock from11 a.m. to 4:15 p.m., followed by three country music bands from 5:15 to 11 p.m.  The Foothills Brewing Stage will offer blues from noon until 5:15 p.m. and rock from 5:45 to 11p.m.  The Chris Paul Community Stage will offer hip-hop in the afternoon and jazz in the evening. And in the Benton Convention Center, the Best Health Beach Stage will present a beach music concert featuring the Phase Band and theCatalinas from 6 to 10 p.m.

Read more on page 74 of the September Issue, Download PDF here, or visit:  www.RocktheBlockWS.com