Everyone has a weakness. Whether it is shopping, eating, reading or that glass of wine at 5 pm, we all seem to have at least one thing we love to do on a daily basis. We all have what seems like countless monthly expenses, and sometimes it can lead us to want to cut out the superfluous ones, like bottles of wine or that weekly dinner out, but what if you could keep the wine and give to non-profits at the same time? It would make that monthly bill much easier to take!
“ONEHOPE Wine was founded five years ago by eight friends, with the mission that ‘Giving back is good business,’” said Shanna Windham, Southeast Sales Manager at ONEHOPE Wine. “We donate 50 percent of our profits to partnering non-profits which support a variety of different causes. We have taken the concept of cause marketing, where companies will dedicate a month-long marketing campaign to raise money for a cause, to creating one of the first year around cause centric brands on the market. We raise money and awareness for our causes 365 days a year. Since our inception in 2007, we have been able to donate more than $750,000 to our partnering non-profit organizations.”
ONEHOPE Wine not only focuses on giving back, it focuses on quality wine from none other than Napa Valley, California. “We currently produce seven varietals of award winning wine,” said Windham. “The wine is produced and bottled in Napa by winemaker Robert Mondavi, Jr. We have been very pleased to create a strong partnership with the Mondavi family over the past two and a half years. Between their rich wine-making tradition and our innovative brand, we look forward to doing some great things and raising a lot of money for many great causes.”
Read more on page 110 in the Sept Issue of FW Magazine