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If you’re feeling the pinch or squeeze on your pocketbook, you are not alone. It seems there is a constant drain on our finances these days and in many cases some things that used to be free, now cost money. The recent announcement by a big North Carolina bank that imposed service fees on its customers who use their debit cards has caught the ire of consumers and is sending them looking for other options.

Because of that and other high banking fees, Allegacy Federal Credit Union has launched an advertising campaign that offers humor to communicate the credit union’s message of better rates and fees, free checking, and that membership is open to anyone.

“The new campaign builds on the momentum that some consumers are simply not happy with their financial institution in general,” said Rick Leander, senior vice president and chief strategy officer. “We want our community to know that anyone can join, and we are growing and providing lending opportunities.”

The new Allegacy ads are featured on a unique website, UnlikeYourBank.com. The ads tout the messages of “rates that won’t drain you,” “no more painful fees,” and “anyone can join,” which is often a misconception about Allegacy membership.

Founded in Winston-Salem in 1967 to serve one local company, Allegacy Federal Credit Union has grown to become one of the largest credit unions in North Carolina. Even though it has around a billion dollars in assets and more than 110,000 members located throughout the world, its philosophy and family-like atmosphere are still apparent in everything they do. “Our role as a financial institution is to help members make smart financial choices and we live out that promise to our members everyday.” said CEO/president, W.K. (Ike) Keener, Jr.

Read more on page 44 in the November Issue of FW Magazine